Customers leave when times are tough. Investors often sell at the wrong time, and they switch brokers and advisors when their accounts are down. Investors rarely leave if their advisor or broker merely break even or under perform. Investors who lose money leave. That is the number one rule to customer retention. Give them a tool that keeps them from losing money!

Give customers what they crave in an online experience. Interactivity. The G-Sphere makes an ideal website addition that provides a rich custom and interactive experience. According to the Securities Industry Association 2001 Annual Investor Survey 84 percentage of investors feel the securities industry should do more to educate the public. Give them what they want and keep them coming back for more.